Google’s Playable Pac-Man Game Last Friday Destroyed Work Productivity, Cost $120M
Remember when google put up that Pacman game? ITs hurting comapnies… a lot, apparently.
The average person spends about 4.5 active minutes on Google.com each day, spread out over 22 page views. That is about 11 seconds of attention on each Google search, wrote Rescue Time founder Tony Wright. When Google released the playable Pac-Mac doodle on Friday in honor of the video game’s 30th anniversary, average time spent on Google.com jumped by 36 seconds. Rescue Time used Wolfram Alpha data for Google traffic on Sunday, which reached 504 million unique views. Assuming that the userbase is representative, Rescue Time concluded that Google’s Pac-Mac consumed 4.8 million hours of users’ time beyond the 33.6 million daily man hours of attention that Google Search gets every day. Assuming each Google user had a cost of $25 per hour, that means a loss of $120 million.